Description of the job
- Website content execution & evaluation
- Work with an outstanding marketing team
- South West Sydney location, parking on site
What's in it for you?
The opportunity to go deep on website marketing, by getting in under the hood of a large website with hundreds of pages. You will be working with a market leading B2B digital marketing team, and learning best practice from some of the best marketers in the industry.
This role plays a crucial part in a large-scale global website rebuild. Your mission is to ensure accuracy with regard to data published, consistency of brand, page format and tone of voice. Your attention to detail and willingness to learn and grow at speed will be rewarded with career development opportunities.
This is a genuine career development opportunity that involves deepening and broadening your marketing skill set. This business invests in you, provides training, and offers a cohesive and friendly work environment.
Flexible working for this business is two days at home and three days in the office.
The company
You'll be working with a leading global B2B business targeting construction, mining, civil, hire and consumer markets. The business has significant growth ambitions and requires the marketing team to build the brand and drive lead generation activities.
Responsibilities
- Management of agencies for creative and copy
- Maintain consistency of brand, tone of voice and page layout
- Analysis of copy for SEO effectiveness and editing accordingly
- Working cohesively with internal subject experts in the organisation for confirmation of information, data and relevance to the target audience
- Use of best practice SEO activities, website traffic, lead generation and call to action effectiveness
- Working cross functionally in Australia and with colleagues overseas
You are...
- Strong skills in website management and SEO
- Use of Drupal is an advantage
- Attention to detail and a problem-solving attitude is essential
- Previous experience writing content for physical products (exposure to consumer and B2B markets is desirable)
- Able to interpret data in Google Analytics and adapt and change to improve content for future product launches, campaigns, education pieces, etc.