Job Head of Partnerships and Trade Marketing, ANZ, Sydney

Job Description

KEY RESPONSIBILITIES
Staff Management:

• Lead the partnerships team with high engagement and development outcomes.
• Review mentor, train, and set performance goals for the partnerships team
• Manages department workflow and general running of department
• Manage Partnerships Executives, Cinema Marketing Executives, and oversee selection of a Partnerships Intern each year.

Partnerships & Promotions:

• Work closely with the Global Promotions teams to build the vision for global partnerships rollout in AU & NZ and communicate local strategy on all priority titles.
• Shape the direction for local brand partnerships strategies on priority titles in collaboration with the greater marketing team.
• Create and manage 12-month brand partnerships strategy and key milestone planner to guide staff with developing partnership plans
• Develop targeted brand partnerships strategies with the primary goal of growing our contacts database across multiple industries.
• Maintain high-level relationships with relevant content synergy partners including games, soundtracks and publishing and find ways for meaningful collaboration.
• Maintain strong relations with marketing, media and promotion agencies and directly with brand managers.
• Maintain long term strategic partnerships with media owners to unlock critical promotional media assets
• Review and benchmark partnership practices while fostering creative and innovative new ways of working with partners.
• Be a trusted advisor to review status quo partnership practices, recommend creative and innovative new ways of working with partners.
• Participate in marketing group brainstorming to nurture an environment of creativity for ideas on all campaigns and titles.

Exhibition:

• Maintain strong relationships and work closely with Exhibitor marketing teams driving new, best in class collaborative marketing initiatives
• Work with exhibitor partners’ marketing leads to set bi-monthly marketing & promotions priorities planning calendar.
• Create and manage 12 month cinema marketing strategy to guide staff with developing cinema marketing plans that leverages key cinema partner programs and assets.
• Oversee in theatre co-op marketing programs incl. contra, retargeting/CRM and social media strategy to drive studio’s marketing efforts with exhibitors.
• Attend annual Movie Convention and present alongside senior management team.

Key Stakeholder Management:

• Manage key stakeholder relationships with senior leads across all NBCU & WB lines of business
• Leverage our sister company ecosystem incl. CP&L, Home Ent, Networks, Theme Parks
• Drive the strategy for effective communication and collaboration across all business units.

New Zealand:

• Oversee planning and execution of New Zealand brand partnerships strategy
• Manage New Zealand brand partnership approvals with head office
• Oversee planning and execution of New Zealand exhibition strategy
• Lead fortnightly WIP calls with New Zealand partnerships and exhibition teams to share insights and learnings

General:

• General support & participation in major campaigns and events as required.
• ANZ lead for Global Symphony Gold Priority Projects and representing Universal Pictures on the multi territory conference calls as part of Project briefing and delivery.
• Lead local Symphony activities across all NBCU business units