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Product Designer, Experimentation
Sydney / AustraliaPlatform Engineering – Platform | Design /Full Time Permanent /HybridApply for this jobAbout UsImmutable is a global technology company, powering the leading platform for building games on Ethereum. We are on a mission to build the future of gaming by redefining how games are played and discovered. Founded in 2018, Immutable is one of the fastest Australian companies to hit unicorn status, having raised more than AUD $300M+ and a valuation of AUD $3.5 billion.
Currently, the Immutable Group consists of the Immutable Platform, the leading platform for building games on Ethereum powering successful games like RavenQuest and Immortal Rising 2, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.
Our ambition is to make digital worlds real; we have incredible global growth plans as the fastest growing gaming chain in 2024 with 250+ games signed, more than in all previous years combined.
About The Role :
Web3 is transforming the way players and creators interact—and we're looking for a Product Designer who’s ready to lead this evolution. As the Product Designer, you'll work on some of Immutable’s most exciting 0–1 products, including Immutable Play and Audience Builder, helping to rapidly validate and launch player-first Web3 experiences.
This role is about bold experimentation. You’ll turn hypotheses into tangible insights and delightful product experiences at velocity. With opportunities on both the B2B or B2C side, your work will define what great looks like in the next generation of gaming.
In this role, you’ll drive the full spectrum of product validation and design: from quick conceptual sketches to polished prototypes—ensuring every design decision is grounded in real player feedback and data.You'll Be Empowered To :
- Rapidly validate and launch player-first Web3 experiences from the ground up (0→1), including designing for products like Immutable Play.
- Drive product validation through rapid experimentation—turning bold hypotheses into shippable insights quickly.
- Generate and prioritize a robust experimentation backlog focused on commercial and player impact.
- Apply behavioral design principles rooted in game psychology (e.g., variable rewards, status loops) to enhance retention and monetization.
- Define and monitor product health metrics (e.g., CAC, LTV, engagement, conversion).
- Operationalize AI in the design process—using generative tools to accelerate testing, simulate outcomes, and personalize player experiences.
- Scale design impact through systems thinking and experimentation frameworks.
- Collaborate cross-functionally to test, ship, and optimize player-facing features.
- Minimum 4 years of experience as a Product Designer, ideally in consumer-facing, fast growing tech, or gaming products.
- Proven track record working on 0→1 projects and designing from the ground up.
- Proficient with tools such as Figma.
- Experience with animation and motion.
- Strong experience with data-driven design, including interpreting player metrics and product KPIs.
- Hands-on experience with growth design and optimizing for business outcomes such as CAC, LTV, and conversion.
- Deep fluency in behavioral design and understanding of how game mechanics drive engagement.
- Comfort designing in lean, fast-paced environments, with a bias for shipping and iterating.
- Evidence of metric impact through previous design experiments or product improvements.
- Ability to operationalize AI in the design process, including using tools for generative testing and personalization.
- Strong product thinking, especially within complex ecosystems like Web3 (bonus if familiar with token utility, marketplaces, or decentralized economies).Demonstrated self-awareness and ability to thrive amid ambiguity and evolution.
- Experience in gaming or a strong interest in Web3
Attracting the best global talent: We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance Our flexible working model blends the best of both worlds: Sydney-based employees enjoy three days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.
Levelling up your growth We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development Enjoy access to free online courses via Udemy
Helping you thrive♀️ Enjoy USD $800 per year to put toward your health and wellbeing Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
Leave when you need it the most: New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday
Additional Information:
Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.
We are a 2025 Circle Back Initiative Employer – we commit to responding to every applicant.
*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!
Join us in shaping the future of web3 gaming!
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