Job Director, Strategic Accounts, Sydney

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At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

Job Summary

The Director of Strategic Accounts – APAC is a senior leadership role accountable for the growth, retention, and success of Mindbody's Strategic Account customers, a portfolio which includes our largest and fastest-growing multi-location customers across the Asia-Pacific region. This leader will oversee Strategic Account Managers and Technical Account Managers, ensuring a cohesive, customer-centric approach to partnership development, solution delivery, and operational excellence.

In addition to managing and expanding existing strategic relationships, the Director will oversee a dedicated Account Executive responsible for acquiring new Strategic Accounts in APAC. The Director will play a key role in shaping acquisition strategy, supporting high-impact opportunities, and ensuring successful onboarding and integration of new customers into the Strategic Accounts portfolio.

Growth & Retention Execution

• Own revenue and retention targets across existing book of Strategic Accounts.
• Drive consultative, solution-based selling strategies that integrate client goals with Mindbody’s platform capabilities.
• Ensure delivery of proactive value through data insights, operational improvements, and technology adoption.
• Cultivate senior-level relationships with C-suite and decision-makers in strategic accounts; serve as executive sponsor for top-tier clients, driving customer satisfaction, renewals, and expansion opportunities.
• Oversee and support a dedicated Account Executive in the selective acquisition of new Strategic Accounts, aligning outreach with regional and vertical growth strategies and ensuring a seamless transition into the account management model.
  
  

Regional Market Expertise

• Creatively adapt global strategies and processes to best suit local market dynamics, regulations, and customer behavior.
• Serve as a voice of the customer and regional advocate to influence product, marketing, and GTM decisions.
• Lead regional account-based marketing initiatives in partnership with Marketing and Revenue Operations.
• Partner closely with Product Managers to advocate for customer needs, support roadmap alignment, and represent APAC market demands in product planning conversations.
  
  

Operational and Strategic Excellence

• Define and monitor KPIs and OKRs to track performance and drive continuous improvement.
• Implement scalable account planning and QBR frameworks tailored to enterprise clients.
• Leverage CRM and business intelligence tools to forecast pipeline and identify risks/opportunities.
• Actively contribute to and influence the development of the Annual Operating Plan (AOP) by providing regional insights, growth projections, and team resource requirements aligned to strategic objectives.
• Support the creation of business cases and customer proposals for strategic product customizations or complex use cases in partnership with Product, Engineering, and Sales Engineering teams.
• Guide teams in delivering high-impact demos and tailored solutions, ensuring they are aligned with both client outcomes and Mindbody’s product strategy.
  
  

Team Management & Development

• Lead, coach, and inspire a multi-disciplinary team of Strategic and Technical Account Managers across APAC.
• Foster a culture of accountability, collaboration, and high performance.
• Recruit, retain, and develop top talent; define and support career paths, learning, and succession planning.
  
  

Minimum Qualifications

• Bachelor’s degree required; MBA or relevant postgraduate education preferred.
• 10+ years of experience in enterprise customer success, strategic sales, general management, or account leadership roles.
• 7+ years managing senior-level client-facing teams, with at least 3 years in APAC markets.
• Proven success leading high-impact teams across multiple countries and time zones.
• Track record of growing multimillion-dollar accounts and delivering against ambitious growth goals.
• Deep understanding of SaaS models, customer lifecycle value, and solution selling principles.
• Demonstrated ability to navigate complex client organizations and internal cross-functional stakeholders.
• Strong executive presence and communication skills, with the ability to influence at all levels through structured communication and creative problem-solving.
  
  

Preferred Experience

• Experience working with enterprise clients in health, wellness, fitness, or appointment-based industries.
• Technical acumen and experience partnering closely with product/engineering teams or managing TAMs.
• Familiarity with APAC business customs, languages, and regulatory environments.
  
  

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at Playlist, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionBusiness Development and Sales
• IndustriesTechnology, Information and Internet

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