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Job Description
What you'll do
The salary for this position is between $73,000 - $83,000 including superannuation.
- Assist the Marketing Executive and Head of Marketing in developing and implementing marketing plans to meet sales objectives.
- Drive awareness of Publift’s products and services through multi-channel campaigns, including social media, website content, advertising, events, sponsorships, and podcasts.
- Coordinate the creation and management of content for website and social media growth, working closely with the SEO team to boost organic traffic.
- Lead the production of video marketing content, from script development to full execution, ensuring alignment with brand goals.
- Conduct and analyse market research to identify consumer trends and opportunities, helping to shape future marketing efforts for new and existing products and services.
- Design and implement email marketing strategies to generate and nurture leads, as well as foster customer retention.
- Oversee brand consistency across all touchpoints, maintaining Publift’s brand identity through messaging and visual assets.
- Enhance conversion rates by optimising the quality and volume of leads generated via the website, and by creating marketing collateral such as presentations, one-pagers, case studies, and customer testimonials to support the sales team.
